Casio brand history

Many defaultally know that there’s a casio brand, but few really understand what’s behind it and that it’s not just a watch. I was interested in learning about the culture of wearing watches, because they almost put it in subculture, and how the brand developed.

The animations of the project are based on the idea of cyclicity and ticking of the clock, the shape of the frame is based on the patterns of the different models, and the blocks interact with each other as segments of the strap.

other blocks

longrid on readymag