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The festival is dedicated to the cultural and ethnographic features of the villages of the Russian North. Every year the village is chosen to host the festival, with the aim of preserving and promoting its heritage, as well as involving residents in the development process of this area. One of the main tasks of the project is to create a design system that will emphasize the entertainment format and the important message of the festival.
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The process of disappearance of villages is shown through a gradient on graphic elements, signifying the iconic architectural objects of the village.
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