The ice cream is a candy brand with a cold effect from the berries of the Arkhangel forest.
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Original size 1500x843
The branding was based on the metaphor of caramel as ice. Visual communication is complemented by 3d pictures of lollipops and vectoric images of Russian berries that break down. Logo and typography use the refractory of letters over ice
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By refracting printing, an illusion of an invisible icebox is created.
Original size 2480x1750
Original size 2480x1750
Original size 2480x1750
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Original size 2480x1750
Original size 2480x1750
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Original size 2480x1750
Original size 2480x1750
Original size 1500x843
Original size 2480x1750
Original size 2502x1768
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Original size 2480x1750
Original size 2480x1750
