Many of our usual coffees are endangered species. Brand collects the last grains that will soon cease to exist because of climate and environmental problems. That’s why the idea of creating a brand of coffee was born, where every package of grains is not just coffee, but a document of an ancient era.
Tubus is made of polypropylene (PP) + biaxial-oriented polypropylene sticker, inside a metalized (aluminium foil) layer laminated with polypropylene
«Momento» (with lat. memento) is «remember,» «remember death». This creates a melancholic note: the consumer doesn’t just drink coffee, it memorizes the taste that will soon become inaccessible.
The award specelli-segment determines everything: audience, price, and channels. Coffee is bought by people who know the variety, understand the value of rare terruar, and are willing to pay not only for the taste but also for the idea.