Direct Contact is a city walk festival, an art platform that works with modern art outside institutional walls and aims at rethinking the daily urban experience of Basman District.
Scans of the city and park, emphasizing the research mission of the project and the idea of «direct contact» with the area, have been used as the basis for the reception of the identics.
The posters and banners of the festival are located in the centre of Moscow, where there is no green or natural environment, thus drawing attention to their naturality and invoicing.
Promotional campaign
Promotional campaign
The dijital emphasizes the texture of all elements
invitation to scotch with the textures of the project to continue to create and connect contacts
The brochure is compiled in 8 parts.
The name tags.
Working with park space
navigation made with branded colour scotch
Navigational signs shall be placed on transparent material: orgstalks or PETs, thereby making no visual barrier between the living environment of the park and design.
explications
Informo posters in the park
Info stand as LKH stand — a field of contact in the urban home environment where people learn information and attach their own
Info stand
Lecture programme
An interactive map of the area is a live host of the festival, where everyone who wants to celebrate their contact with the city: street, house, yard, park, history.
Connect and create your own!
