The aim was to develop a package concept that translates abstract states into visual language. Our project was dedicated to the state of the Utah that we linked to the habit of drinking tea during the rain.
The basic concept has become a metaphor: the fort of tea is related to the intensity of the rain. The stronger the tea, the stronger the rain, and the tea herbs are visually interpreted as falling drops.
The outcome of the project was a series of packages showing the concept through graphics and printing. The visual language of the project is based on a composition where the rhythm of the «rain» elements and the changing density of the printing industry conveys a sense of natural phenomenon and emotional state.
Lera: — Concept — Models — Lights and Randers 3d — Presentation by Sasha: — Concept — Models — Animation — Modeling and uv-deploying 3d
The practical value of the project is to study how abstract feelings can be used in design. This approach creates more emotional and replicable products in the market, where visual metaphors help to highlight brands and form an association link between product and condition. The project was carried out as part of a training shop on HSE pairs. The work was carried out as part of the educational process and discussed with the curator during the course of the classes.
