Brand Saporito — whose name is translated from Italian as «delicious». The brand was born from a pattern of «life under the sun.» It is not just aesthetics, but a special state of mind: the feeling of lightness, inner warmth and serenity.
Saporito — «life under the sun»
Logo
The base of a palette is: sunshades soft warm neutrons natural colors
Basic elements
Waves Travel star Compass rose Wave Keeper
Rapports
Options for applying
Store Design Option
Communication
Drop 1
Italy — warm air, burnt walls, lazy afternoon and a sense of no hurry. At the core of the collection lie simple shapes, tactile fabrics, faded shades, as if things had already lived one happy summer.
Shooting
It’s a story about the moment before your vacation, when your suitcase is already open but you’re still at home. The frame is not a glimmer or a pose, but a living process: she pulls things together, puts them back, sits in her suitcase, checks her ticket, distracts herself, and smiles at her thoughts.
What matters is the state, not the events.
It’s a story about everyday life. The heroine lives in motion: city, tram, market, open windows — the camera does not record position, but natural moments of vacation. In the frame, what matters is not the plot but the state of ease, inner warmth and calm confidence.
The subject shot conveys a sense of domestic sunshine through the details of everyday life. Clothing is not displayed in isolation, but in the environment as part of a warm, lived space. It is important not to showcase the product, but to create an atmosphere of ease, naturalness and southern tranquility.
The visual diary of our heroine in the moment between home and flight: open suitcase, spread cosmetician, soft suit on the knees in the plane, warm light from the illuminator. We do not see perfect layouts, but live fragments of its collections.
