Objective and tasks
Objective: based on the information about company and its archetype, develop a recognizable visual identity without using a logo, and demonstrate examples of communication formats
Tasks: — Study the topic — Conduct research and create a mood board — Develop the visual identity — Show applications of the identity across 2–3 formats — Develop at least 2 communication formats. Use photography or illustrations in combination with visual identity elements
Company
Company type: eco-friendly packaging
Archetype: Hero
Description: a company that produces biodegradable packaging for food products. Responsibility, care for the future, and environmental awareness
Moodboard
Original size 1800x886
Mockups