The challenge before us was to select one of the countries participating in the Mirror Intercampus Design Challenge and to decide on one of the films presented, for which the visual code had to be found in the future. In addition, we had to create a poster using one of the techniques. My move is a counterpoint.
«Asterix and Obelix: The Cleopatra Mission» is a story about the clash of two world views: a rational, hierarchical Egypt against an intuitive, anarchical gallant spirit, where laughter is the most powerful weapon.
The vision: Brand is based on the idea of absolute, triumphant joy. It is a clash of world views, where intuitive freedom, friendship, and love for life are stronger than any dogma, spezy, and stone monumental. It is a guide to a state of carefreeness, where every difficulty is just an occasion for a witty stunt, and every move is a step towards a feast and fun.
Value:
(1) Communicable scale (2) Ansemble chemistry (3) Heritage and renewal (4) Family and universality (5) Cultural mixMy movie, «Asterix and Obelix: The Cleopatra Mission», is based on a reception where the mood of music and the frame is emotional. I tried to convey the unity of the world to the halls, and to contrast the seriousness of Egypt’s topic of grotesque comicity, which Asterix and Obelix bring to every adventure. In addition, it was important to convey the multilayered and multidimensional nature of the film and its visualization.
Variance of logo
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