Objective and tasks
Objective: To develop a brand based on another student’s essay.
Tasks: — Read and thoroughly analyze the essay — Extract key highlights and build a brand model of the described product — Create a mood board — Develop a brand name based on the essay and brand model — Design a company logo — Develop one version of the visual identity — Demonstrate applications of the identity across 5+ formats — Develop the brand’s communication style and demonstrate it through several communication formats. The communication should showcase the tone of voice (TOV), photo or illustration style aligned with the brand model, and their interaction with visual identity elements — Present applications of the developed visual communication style
Essay highlights
«I wanted to find an object that combines comfort, thoughtful design, and a sense of lightness»
«Their appearance immediately inspired trust: smooth lines, neatness, minimalism. There was nothing excessive about them»
«Sometimes, in order not to get lost in external noise, it is enough to protect your inner silence»
Brand model and moodboard
Physique (Brand Appearance): smooth lines, neatness, minimalism, thoughtful design, and a sense of lightness
Personality: intelligent, stylish, simple, stable, creative
Relationships: caring, unobtrusive, gentle, close
Culture: Korean culture, attention to technology and design, a clear brand philosophy
Reflection: mindful, attentive to mental well-being, modern
Self-image: consumers appreciate that the brand helps preserve their inner silence and not get lost in external noise
Naming
chimmuk
(korean) quiet
Colors
Logo. Exploration of concepts and final version
Examples of applications
Examples of communication formats
